Google prides itself on being a data driven organization with an engineering led culture. While that culture is no doubt successful, its scientific method can misunderstand or neglect the contributions of a creative approach. Whether it's divergent design thinking or a designer's attention to detail, a designer’s norms can often be in conflict with this scientific method.
In this talk Jason discusses the interplay between design thinking and data based decision making. We’ll review a case study from Jason’s time leading the UX design for Ads on Google Search. A case study that centers around user trust and the “Ad badge” and will explain his interwoven approach to design process and data based analysis from a designer’s perspective. An approach that led to one of the most impactful launches for the health of Google’s Search Ads.
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